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How to Set Goals is part of the client’s inbound marketing plan. It was created to build an email list and introduce the author as a teen motivational/leadership expert. Design requirements included: professional and attractive to enhance Mr. Peak’s authority and expertise, visually appealing to the target audience (teens), and inexpensive for teachers to print and use as curriculum in their classroom. To keep teacher photocopying costs low, the interior design was created in black and white. The cover design is primarily monochromatic with highlights of the client’s brand color (blue).